THE ANBESSA PHILOSOPHY
Training Is a Relationship,
Not a Transaction
At Anbessa Fitness, we do not view coaching as a short-term service. We see it as a long-term relationship built on trust, consistency, and care.
Many of our clients have trained with us for ten to fifteen years. They have moved through seasons of life — careers, injuries, parenthood, aging, and change — and we have adapted their training alongside them. This longevity is not accidental. It is the result of an approach rooted in mentorship, education, and genuine commitment to the people we serve.
“He is especially adept at working with older clients and defining a training regimen accordingly. Most importantly, Yonas makes training fun!”
Coaching That Evolves as Life Evolves
Bodies change. Priorities shift. Life demands flexibility.
Our philosophy recognizes that strength is not static. Training must evolve with age, experience, and circumstance. We coach with a long view, prioritizing joint health, sustainable progression, and intelligent recovery so clients can continue training for decades — not just months.
This is why our work emphasizes:
Long-term strength and resilience
Education that empowers independence
Adaptability through all stages of life
We are not chasing peak moments. We are building capacity for a lifetime.
Mentorship at the Center
Coaching, at its best, is mentorship.
At Anbessa Fitness, mentorship means being present beyond programming. It means understanding the individual behind the goals — their history, stress, schedule, and limitations — and guiding them with care and clarity.
Our role is not to motivate, pressure, or impress. It is to guide, correct, encourage, and protect. We take responsibility for our clients’ training decisions so they can train with confidence and trust the process.
This level of mentorship is why clients remain with us for years, not weeks.
Clients Treated Like Family
We do not use the word “family” lightly.
To us, it means care without shortcuts. Attention without neglect. Standards without ego. Our clients are known, not managed. Their success is personal to us, not transactional.
When someone trains with Anbessa Fitness, they are not entering a program. They are entering a relationship grounded in respect, accountability, and long-term care.
This is why clients stay.
This is why results last.
This is the Anbessa philosophy.
“I’ve known and have been training with Yonas Mekonen for 20 years now. Yonas has extensive experience training people in their younger years to those that are older and those with issues. His knowledge of nutrition and physiology, along with having a patience, understanding, and steady temperament, will make it a pleasure for anyone to work with him.”
Education Before Dependence
We believe clients should understand why they are training a certain way, not simply follow instructions.
Education is woven into our coaching so clients become informed, capable, and confident in their own bodies. The goal is not dependency, but mastery — knowing how to train intelligently even as circumstances change.
When clients understand their training, they train longer. When they train longer, health compounds.
The Anbessa Standard
We coach with integrity.
We prioritize longevity.
We mentor with care.
We build strength for life.
This is the standard our clients expect — and the one we uphold every day.
Who This Philosophy Is For
This approach resonates with individuals who:
Value long-term health over quick results
Want mentorship, not motivation
Appreciate consistency and trust
Are willing to invest in a relationship, not a shortcut
If that sounds like you, we’re aligned.
Apply for Coaching
Online fitness coaching available worldwide. In-person personal training offered with limited availability.