Online strength & longevity coaching for professionals
Private coaching built for demanding schedules, long-term vitality, and real-life performance
Trusted by senior leaders, attorneys, physicians, and professionals responsible for large teams, organizations, and families — people who need reliability, not hype.
Many of our clients hold executive and government leadership roles and value discretion above everything else.
Most People Don’t Fear Aging.
They Fear Decline.
The professionals I work with don’t lack discipline.
They feel the quiet shifts:
– Energy dropping
– Recovery slowing
– Strength fading
– Injuries lingering
– Blood pressure and A1C increasing
– Libido lowering
And almost all of them say the same thing:
“I wish I had started sooner.”
After 35, decline is automatic.
Strength is intentional.
Your Family Feels the Version of You That Shows Up
Your spouse feels your energy.
Your kids feel your presence.
Your future grandchildren will feel your capability.
This isn’t about looking younger.
It’s about staying strong enough to:
– Get on the floor
– Carry what needs carrying
– Travel without limitation
– Retire with vitality
Strength is responsibility.
Who This Is For
This Coaching Is For You If:
You’re successful in your career but your health has slipped down the priority list
You’re a parent who is ready to prioritize yourself again and show up for your partner & kids
You’re tired of starting over every few months
You want structure, accountability, and a coach who thinks long-term
You value expertise, discretion, and professionalism
You want to feel strong, capable, and confident for decades — not just summer
This Is NOT For You If:
You’re looking for a 6-week shred
You want generic workouts or influencer programming
You’re unwilling to train consistently
You want motivation instead of structure
You’re price-shopping instead of value-shopping
You don’t care about a relationship with your coach
WHAT CLIENTS SAY
“Not only has he been instrumental in my own fitness journey, but he has also designed tailored fitness plans for my family, ensuring we all maintain an active and healthy lifestyle together.”
“Through joint replacements, injuries, and mishaps, we have kept at it for 10+ years. Because of your efforts, I am better. I thank you, my friend.”
“I’ve known and have been training with Yonas Mekonen for 20 years now. His knowledge of nutrition and physiology, along with having a patient, understanding, and steady temperament, will make it a pleasure for anyone to work with him.”
HOW IT WORKS
Coaching is offered in 4–12 month commitments.
This allows us to build:
– Sustainable strength
– Improved mobility
– Increased energy
– Real-life durability
This is structured, personalized coaching —
not a template and not a short-term program.
Investment is discussed after application to ensure alignment.
You’re Already Disciplined.
Your Health Should Reflect That.
You’ve built a career.
You handle responsibility.
You solve problems.
Now build the body that supports the life you’ve worked for.
Strength is a long game.
If you’re ready to treat it that way, apply below.